Alternative financing involves all those sources of financing that are independent from traditional bank financing, such as private financing. The benefits associated with this type of financing are related to the diversification of investment as it is complementary to bank financing, which reduces exposure to risk. Another advantage is the agility of the process, thanks to digitalization and the presence of new technologies, the process of obtaining personalized financing is faster and simpler. This financing option has become popular as a result of the lack of liquidity produced by banks in recent years, thus encouraging the emergence of other sources of financing to cover businesses need for credit.